Friday, April 11, 2008
Potentially Fraudulent Sites Posing as Genealogy Websites
Posted by Mike Ward April 10, 2008
We have recently become aware of three websites purporting to allow family history research: SearchYourGenealogy.com, Ancestry-search.com and Australian-Ancestry.com. The sites claim to have “the largest online genealogical search tool” and promote themselves as the foremost resources for genealogy, but from what we can tell, these sites are nothing more than a series of web pages with links to other services. These sites, in our opinion, are clearly fraudulent.
On each site, potential customers are lured to purchase under what we feel to be false, misleading and deceitful promotional material, and get little or no value out of money spent at the websites. Blog and message board posts from the community confirm this opinion.
The people/companies behind the websites are buying very high level paid search results on Google and other sites. In addition, they are using trademarks of well-known websites, including Ancestry.com and Genealogy.com, to get higher-than-normal natural search results. It appears the site colors, fonts, and pictures on at least one site are designed to mislead people into believing the site is related to Ancestry.com.
As the leading online family history company, The Generations Network, Inc. and its website properties including Ancestry.com and its global network of Ancestry sites, Genealogy.com, and Rootsweb, we want to encourage consumers to validate and verify the legitimacy of a website before providing credit card information or paying for services. TGN will take appropriate administrative and legal action to do its part to protect the community from these sites.
About Mike Ward
Mike Ward is the public relations director for Ancestry.com and The Generations Network, Inc. He is responsible for all communications campaigns for Ancestry.com in the U.S., and manages the company’s conferences team. Mike has also worked in product management, content strategy, and marketing for Ancestry.com.